Patrons of the arts who enjoy theatre and are missing seeing live shows during the pandemic have an opportunity to enjoy never-before-seen plays while supporting the community they love.

JR Orlando has created a new production model that shines a light on up-and-coming playwrights, highlights new works, and shares profits with all artists and staff. Even beyond the pandemic, this model shows promise in becoming a stable income stream for those in the theatre community.

Actors and musicians have had to get creative to survive financially during the pandemic. Musicians quickly moved to streaming performances during the height of the lockdown, and now one woman has created a new business model for theatre performances to benefit from the digital platform.

One of the original reasons regional theatres were created was to produce new works in hopes that, as they gained popularity, they’d be picked up on Broadway. What theatre owners discovered over the years, though, was that regional audiences weren’t always as keen on theatre as the target-city larger audiences they eventually hoped to reach. Now, one woman has created a production model that allows brand new local works to go big, fast.

JR Orlando shares her four+ decades of theatre production experience with tips for playwrights looking to make their debut. She also provides an exciting new avenue for them to explore — one that has never been possible for new plays until now.